Boomer Birch is New Beef Specialist for Cogent
2010-06-16

UK cattle breeding company, Cogent, has expanded its beef team with the appointment of a new member of staff whose work will reflect the company’s increased investment in the beef sector and a growing demand for their product.

Boomer Birch with beef bulls at Cogent’s Cheshire stud

Boomer Birch takes on the role of Beef Specialist and will concentrate on growing Cogent’s extensive beef stud and providing high quality genetics for this important sector. He will be closely involved with bull selection, developing the young sire progeny evaluation programme and advising farmers on beef products.

A farmer’s son from Staffordshire, Boomer’s family’s ‘Pasturefields’ Simmentals and Limousins are well known, although his own particular passion is for the British Blue, which is also represented on the family farm in the shape of his herd of ‘Boomer Blues’.

Despite having only recently graduated from Harper Adams University College, Boomer has a string of successes to his credit, including the Stockjudging and Handling Championships at the Royal Show in 2008 and Staffordshire YFC Junior Member of the Year in 2005.

He has also represented Great Britain at international stockjudging events and has worked on a cattle preparation team in Canada in which 2,000 head of Aberdeen Angus and Herefords were prepared for sale.

As a successful showman and with a variety of breed and interbreed championships to his credit, Boomer is also regularly asked to judge beef classes. This summer he’ll be placing British Blues at several agricultural shows including Aberystwyth and the East of England.

“Boomer’s credentials are tailor-made for his role at Cogent,” said the company’s operations manager, Stuart Boothman. “His passion and enthusiasm for beef animals is second to none and he will be a great asset to the company.”

“I am honoured and absolutely delighted to be part of the Cogent team,” added Boomer. “This position offers me a place at the cutting edge of genetics and genetic technologies within a young and progressive company.

“I’m particularly pleased that I will be involved with selecting bulls to sire the next generation and feel that a strong emphasis on elite genetics with high EBVs (Estimated Breeding Values) will satisfy both the pedigree breeder and the commercial farmer who wants to make money through reducing input costs and maximising output with easier-finishing cattle.

“British beef genetics are already renowned world-wide and I am looking forward to building on this reputation with the elite animals in Cogent’s stud.”

Boomer will be representing Cogent at shows and sales throughout the UK and can be contacted on 01244 622043, 07901 914160 or Boomer.Birch@cogentuk.com.

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