| 2018-10-08 |    |
JCB Auctions Unique £20,000 Digger for Royal British Legion
JCB is digging deep to help a charity which supports the Armed Forces as the nation prepares to mark the Centenary of the World War I Armistice.
The Staffordshire-based digger maker has created a unique ‘Lest We Forget’ mini-digger, with symbolic red poppy livery, which is to be auctioned to raise funds for the Royal British Legion.
(left to right) are JCB employees John Watson, Andy Minor, Sean Bowers and Mick Capper putting finishing touches to the machine’s unique poppy design livery.
The 16C-1 model is worth more than £20,000 and all the proceeds from the auction will go to the charity which provides lifelong support for the Armed Forces community - serving men and women, veterans, and their families.
JCB
Chairman, Lord Bamford, said:
“JCB is immensely proud to be British and we should never forget
how much we as a nation owe to the generation that fought for the
freedom we enjoy today.
The British Legion’s theme for the Centenary is ‘Thank You’ and we can think of no better way of saying our own thank you than offering a JCB mini excavator to auction off for a charity which supports our brave Armed Forces.”
The auction is now live for pre-registration and bids can be placed online from Friday, October 5th. The winning bidder will be announced at the launch of the Staffordshire Royal British Legion’s Poppy Appeal at JCB World Headquarters on Friday, October 26th, 2018.
