Farm diversification opportunities at the Dairy Event 2006
01/09/06

Two major exhibitions and accompanying seminars offering farmers information and advice on diversification opportunities will be featured at the Dairy Event, to be held at Stoneleigh Park, Coventry on Wednesday 20 and Thursday 21 September by its organisers the Royal Association of British Dairy Farmers.

Diversifarm, jointly staged by RABDF and sponsors, the Country Land and Business Association, will cover a broad spectrum of farm diversification activities, and provide advice and support to
enable farmers to find out how to exploit their existing farm assets, such as redundant farm buildings or an area of land, to create a new income stream and boost revenue from non-food enterprises. Diversifarm will also feature the British Goat Society which is making its debut at the event, a move that reflects the increasing interest in commercial goat farming in response to consumer demand for dairy goat products and also meat.

The event will also see the return of MilkMade, the exhibition dedicated to milk processing, packaging and cool storage technology, together with dairy produce and marketing innovations. This specialist exhibition, sponsored by Dairy UK will cover a broad spectrum of dairy supply industry activities designed to help farmers to find out more about boosting income by establishing an added value enterprise.

Both Diversifarm and MilkMade will be supported by seminars featuring industry speakers offering accompanying advice.

“These two exhibitions are being staged in response to dairy producer’s intentions,” explains RABDF chief executive, Nick Everington. “Market research carried out at the Dairy Event 2005 found that 44% of farmer visitors had already diversified, however more than one third were planning to do so in future.” He adds: “To help these farmers develop diversification opportunities, we believe that Diversifarm and MilkMade are extremely timely, they offer visitors the chance to examine their existing enterprises, understand the marketplace, determine how they can exploit their resources and make informed business decisions.”

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