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Fiat S.p.A. and Juventus Football Club S.p.A. announced on March 28, 2007 that they signed a Memorandum of Understanding under which the Fiat Group will become “Official Sponsor” of Juventus for all competitions starting from July 1, 2007 to June 30, 2010.
Juventus Football Club S.p.A. is one of the most prominent professional football clubs in the international area, boasting approximately 43 million supporters in Europe among which 13,2 million supporters in Italy. The team’s sporting achievements through the years have greatly contributed to the Company’s reputation and prestige and Juventus' name is now synonym of success, professionalism and tradition. On the basis of the agreement, the logo of New Holland, the Fiat Group company active in the field of agricultural and construction equipment, will be displayed on the players’ shirts at all the matches during the 2007/2008 football season. New Holland sponsorship will last for 1 year. Under the terms of the MoU, the Fiat Group will have the right to exploit the image of Juventus, including the right to use its brands’ trademarks on all technical clothing of all the teams of the sports club. The final agreement shall be signed by April 23, 2007 and will have a three-year duration.
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