The British Charolais Cattle Society is to host more than 30 international delegates from 11 major beef producing countries at the World Charolais Technical Conference, to be staged in Scotland later this month.

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The week long event which will focus on marketing and promoting Charolais cattle, commences on 17 June and will be chaired by International Charolais president, Murray Lyle, of Mid Cambushinne, Dunblane, Perth.

The programme includes a visit to the Moredun Research Institute where technical papers will be given by SAC's Prof Geoff Simm, Igenity's Nigel Otter, QMS's Laurent Vernet, and Derbyshire suckled calf producer, Simon Frost along with presentations by delegates on how Charolais cattle are promoted in their respective countries.

The delegation will go on to visit the British Charolais Cattle Society's pure-bred Charolais herd on trial at SAC Bush where Igenity has DNA tested the calves to identify performance and meat eating quality traits. The visitors will also take some of Scotland's leading integrated suckler herds using Charolais as the terminal sire, before the event culminates around the Charolais judging ring at the Royal Highland Show where 120 head have been entered, the highest number this century.

"We are delighted to stage this prestigious event in Scotland," says Mr Lyle. "We are providing an opportunity for leading members of the Charolais International herdbook to share ideas, exchange information and maintain those vital communications to enable Charolais to be further promoted and positioned as the world's leading Continental beef sire."

The event will also feature the annual general meeting of Charolais International, an umbrella body comprising more than 20 affiliated countries, designed to facilitate information transfer and further develop genetic progress. "Charolais International is proving to be a practical vehicle which meets biannually to discuss the breed's latest genetic progress and further its development," adds Mr Lyle.

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