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St
George Beef Conquers France 'Nutrition, health and pleasure' was the theme of Sirest Ideas, France's premier catering show, in Paris last week (30 March to 2nd April).
St George branded beef from English farms, cooked and sampled on specialised suppliers stands, scored top marks on all three counts. Show President and leading international chef, Joel Robuchon tasted it and declared: "This beef is excellent and exactly the quality we are looking for in our two restaurants in London." Eric Bouchenoire, who manages 12 restaurants for Robuchon around the world was also very impressed with the tenderness and flavour of St George beef. Pictured discussing the finer points of St George beef at the show are (left to right) Eric Bouchenoire, Jouel Robuchon and Remi Fourrier, Manager of MLC France who organised the promotion for EBLEX, the organisation for beef and lamb levy-payers in England.
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