| 2013-05-17 |    |
A trade mission to a huge show food show in Hong Kong to showcase quality assured beef, lamb and pork has been hailed a great success.
EBLEX and BPEX joined forces with UK Trade and Investment to accompany 18 red meat firms to HOFEX, the largest food and hospitality trade show in Asia-Pacific region. They were part of a 41 strong UK contingent – the largest ever seen in Hong Kong.
EBLEX and BPEX export manager Jean-Pierre Garnier
The 18 firms covered everything from top quality beef and lamb through to sausages and offal – with beef jerky and pork scratchings thrown in for good measure.
EBLEX and BPEX export manager Jean-Pierre Garnier said: “It was an extremely successful event and the firms which attended all did good business.
“Hong Kong is a wealthy place so there is plenty of scope for us to export top quality beef, lamb and pork.”
Julian Cunningham, of Ashfield Foods, in Suffolk, which exports beef and lamb products, said: “HOFEX was a success, relationships with existing customers were reinforced and new customer contacts made.”
While Fergus Howie, of Essex-based Wicks Manor, which produces a range of pig meat products, said: “I have two lead books full of enquiries and pricing required, ranging from interest in Hong Kong and Japan for our branded bacon and sausages to boxed bones for Vietnam and stomachs to China.”
