| 2018-09-10 |    |
Mastergen Opens New Centre to Meet Growing Demand
Cattle breeding company, Mastergen, has announced the opening of its own semen distribution centre in a move which reflects the company’s rapid expansion.
The centre will serve the whole UK, including Northern Ireland, through a distribution network of personal drivers on regular rounds. An overnight courier service is also available.
Mastergen has appointed Vicky Ell (left) as its new distribution centre operations manager while Sally Wilson from Evolution Farm Vets is the centre's veterinarian.
The establishment of the state-of-the-art facility goes hand in hand with the appointment of a new operations manager, Vicky Ell, as well as top fertility vet, Sally Wilson, from Evolution Farm Vets, as the centre’s veterinarian.
Having been granted a full EU licence, the centre also paves the way for Mastergen to store and distribute semen from other qualifying sources destined for anywhere in the EU.
The centre has already attracted interest from other breeding companies and, alongside its own products, will provide the distribution service for Viking Genetics and Bovigen from September 2018.
Managing director, Alison
Dunphy, says
the expansion reflects dairy
and beef producers’ appreciation of the company’s product, its high
level of service, and the lean and efficient operating system which
allows it to keep costs down.
With its strong focus on German dairy genetics, she says:
“Our parent
company, Masterrind, dominates the bovine genetics industry in Germany,
and that country’s breeding objectives translate perfectly to UK systems.
“German farmers demand robust cattle which deliver good profitability on commercial dairy units, which is exactly what producers require in the UK,” she says. “We’ve found our UK customers are exceptionally satisfied with their milking daughters and are now returning to Mastergen time and time again.”
With an office move also recently completed to accommodate a growing sales force, the company is well positioned to go from strength to strength.
Mastergen’s progress
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Mastergen specialises in the sale of dairy and beef bull semen
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The company was incorporated four years ago
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Now in its fifth year of trading, its turnover has steadily increased, year on year
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The company moved to larger premises in Wellington, Somerset in May 2018
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Granted an EU licence in 2018, it can store and distribute bovine semen destined for anywhere in the EU
