BEEFY and Lamby were back on TV on Monday (September 4) as they spearheaded a new four-week advertising campaign for Quality Standard beef and lamb.

Beefy and Lamby

The latest English Beef and Lamb Executive (EBLEX) campaign also features a series of four brand new press advertisements all aimed at increasing awareness and understanding of the beef and lamb Quality Standard Marks.

As part of the campaign, which will run throughout September, EBLEX will be supplying promotional kits to both supermarkets and independent butchers, which are members of the Quality Standard Scheme.

The supermarket kits include recipes for lamb dishes and the butcher kits include posters and recipes with the theme “Something Special This Autumn”.

Jane Ritchie-Smith, EBLEX Brand Manager, said: “Research has shown us the vast majority of consumers love the Beefy and Lamby characters and sales reflect this when the TV and press ads are shown.

“The ads deliver key messages about the provenance and eating quality of Quality Standard beef and lamb and encourage consumers to visit www.beefyandlamby.co.uk for more information.”

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