Ready To Beef Up The French Market
12/02/05

THE expected full return of English Quality beef and British cattle to foreign markets will be a major talking point on the English Beef and Lamb Executive (EBLEX) stand at this year's SIA farming show in Paris.

The Show - which runs from February 26 to March 6 - presents EBLEX with the chance to tell the trade and public about new beef developments and products resulting from work done by EBLEX in France.

The stand, in Hall 1 at the Porte de Versailles exhibition, will also have space to exhibit examples of three English breeds of sheep and for the first time in France Wensleydales will join Hampshire Down and Suffolk breeds.

The theme of the stand will project positive aspects of English rural life such as nature, tradition and quality.

Simon Mead, EBLEX DEputy Chief Executive, said: “It is vital we continue to talk about Quality English beef and its merits well in advance of the lifting of the OTM Scheme and the DBES export regulations so that we can start serious exports of beef and cattle as soon as possible.”