Food for thought at Chelsea Flower Show
12/04/05

A QUALITY Standard Mark that looks good enough to eat will be one of the highlights of the Chelsea Flower Show.

A representation of the Mark for quality beef and lamb, made of horticultural produce donated by NFU members, is part of a joint display by the English Beef and Lamb Executive (EBLEX) and the National Farmers' Union (NFU) at the show from May 24 to 28.

The 'from farm to fork' display will also include: English meadow areas with grazing topiary cows and sheep; stone walling; a running water feature; and a traditional farmhouse complete with table and settings for a succulent and tender lamb or beef meal.

The display, created by UK Horticulture's Award winning Penny Riley in the Flower Pavilion, will raise awareness of the EBLEX Quality Standard Mark and will demonstrate the Mark's benefit in identifying beef and lamb that that has been specially selected for its eating quality.

EBLEX Chief Executive Richard Ali said: "The Marks for beef and lamb are all about quality as is the Chelsea Flower Show. This will be a creative way of promoting awareness of the Quality Standard Mark to the 157,000 show visitors."

NFU President Tim Bennett said: "The NFU is proud of its long and successful record at the Chelsea Flower Show. We are delighted that this year we are being supported by EBLEX at this prestigious event, uniting the livestock sector with horticulture in one innovative display."