A three day show, lower costs for exhibitors and a live action arena are just three aspects of the new plans for Smithfield 2006, announced earlier this week by its organiser, Haymarket Land Events (HLE).

In the four months since taking over the mantle, HLE's Managing Director, Dominique Loral, says the consultation with exhibitors and visitors has highlighted an event with immense loyalty but one which has become too costly for exhibitors and too static for visitors.

"Running the event over three days, lowering stand prices across the board and introducing an AEA member discount based around stand size are three measures we are taking to improve the return on investment for exhibitors," she says.

But it's the plan to completely overhaul the show layout that will be most visible to farmers attending in 2006 she feels. "Our visitors tell us they want a more lively event so at the heart of the machinery area will be a new live action arena - a real buzz of activity and excitement. This, together with a streamlined livestock element in a prominent location and a comprehensive focus on business options and advice will deliver a more coherent event."

Smithfield 2006 will be more accessible for dealers with the relocation of the BAGMA dealer centre to the ground floor with the machinery exhibitors, along with a new dealer lounge for entertaining customers. HLE will work with BAGMA to make it easier for dealers and their customers to get to Smithfield.

Smithfield 2006 is scheduled for Thursday November 30th to Saturday December 3rd at Earls Court in London. Response from exhibitors has been very encouraging says Dominique. "Exhibitors want to see Smithfield succeed and are very positive about the planned changes. Visitors are attracted to an event in London in December and well over 80% achieved what they wanted from their visit in 2004."

"By "putting the Capital back in Agriculture" Smithfield 2006 will be an event that appeals to every farmer, offering a machinery and livestock showcase, core business information and the excitement and buzz of a day to remember!"