NFU Scotland is supporting the message of Scottish Food Fortnight, the brainchild of the Scottish Countryside Alliance Educational Trust.

Scottish Food Fortnight (SFF) is now well established as a promotional forum for Scottish food and drink. The SFF campaign raises awareness and appreciation of the stunning array of fresh and frequently hand made Scottish produce which is becoming more readily available via the network of farmers markets and specialist retail outlets across Scotland.

The campaign aims to encourage people to buy from small rural businesses as a way of supporting the Scottish countryside. The campaign has grown quickly and last year had over 270 participating food and drink businesses.

This year Scottish Food Fortnight will run from Saturday September 2nd through to Sunday 17th September inclusive, and will be launched at Glamis Castle on Friday 1st September as part of Scotland’s Countryside Festival.

NFU Scotland President, John Kinnaird, said:

“I’ve always maintained that the ‘consumer is king’ and increasingly, despite the control that supermarkets have over food retailing, I believe that to be true. More and more, we hear of consumer concern over food miles and their desire for locally produced, fresh food that, in its production, is helping to sustain local Scottish communities. Scottish farmers can meet this demand, given the right opportunities and promotion.

“NFU Scotland is committed to getting across the positive message about farming and we fully support Scottish Food Fortnight. I hope that we can help them by promoting the event and encouraging producers to become involved.

“I wholeheartedly support any event that is promoting Scottish agriculture and Scottish produce to consumers.”

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