| 16/05/06
 Einstein has extended its lead as by far the most widely grown
              second wheat in the country over the past year, according to best
            available analysis of the market. The figures – from detailed usage records of market-leading
              take-all seed treatment, Latitude  – show Einstein increasing
              its second wheat market share from 25% in 2004/5 to nearly 28%
              in the current season. As such, it now occupies a far larger certified
              and farm-saved seed area than the next most popular second wheats,
              Consort (9%) and Gladiator (8%) combined. The popularity of both Einstein and Gladiator as second wheats
              appears to have grown noticeably in a season in which the second
              wheat area has fallen back to 400,000 ha, becoming concentrated
              on fewer, more specialist growers. Also showing a clear year-on-year
              growth in popularity is Solstice (7%). Although still comparing very favourably with its 5% overall share
              of the UK certified seed market, Consort has seen its share of
              second wheat plantings fall back from the 15% recorded in 2004.  Napier
              has also seen a decline to the same 6% share as Hereward and Malacca. The Latitude figures further highlight the least popular principal
              varieties as second wheats as Robigus, Claire and Istabraq, each
              claiming just 2% of plantings. Commenting on the variety shares, David Leaper of Monsanto said: “With
              Latitude use now extending to over 30% of all second and subsequent
              wheat crops, our annual analysis of national usage provides the
              most reliable snapshot of current growing practice available.
 “The increasing dominance of Einstein as a second wheat clearly shows
  growers are appreciating the need to select varieties carefully for this particular
  rotational slot. All the more so as this contrasts markedly with its current
  13% share of the UK certified seed market.
 
 “The ability of growers to identify the best second wheat varieties is
  confirmed by the poor showing of national wheat market leader, Robigus –  its
  2% share of second wheat plantings contrasting with a 19% overall certified
  seed market share.
 
 “Amongst more recent arrivals to the Recommended List, it’s not
  surprising Gladiator is attracting a growing second wheat following given the
  extent to which, like Einstein, it’s proving to be a bomb-proof variety,” added
  David Leaper.
 
 “The relative popularity of Solstice, Malacca and Hereward compared to
  their share of the UK certified seed market almost certainly reflects the greater
  likelihood of achieving full bread-making specifications at the lower yield
  levels involved rather than any particular second wheat strengths.”
 
 Leading UK Variety Market Shares (2005)
 
              
                | Variety | Second
                      Wheat Plantings | UK Certified
                      Seed Sales |  
                | Einstein | 28% | 13% |  
                | Consort  | 9% | 5% |  
                | Gladiator | 8% | 6% |  
                | Solstice | 7% | 9% |  
                | Hereward | 6% | 4% |  
                | Napier | 6% | 2% |  
                | Malacca | 6% | 4% |  
                | Deben | 5% | 2% |  
                | Cordiale | 4% | 3% |  
                | Xi19 | 4% | 3% |  
                | Istabraq | 2% | 2% |  
                | Robigus | 2% | 19% |  
                | Claire | 2% | 9% |  
			   New
              Environmental Scheme Seeding Guidelines 
  Costs
              Hit Cereal Farmers Hard As Production Falls Again 
  Westminster
              Spring Malting Barley Puts Growers Back In Profit 
  Crop
Market Update from Gleadell |