Cyprus Breakthrough For English Beef
31/07/06

ENGLISH beef is heading for Cyprus for the first time as the English Beef and Lamb Executive (EBLEX) launches a promotion in Carrefour hypermarkets.

English beef, already available in shops in Greece, will be promoted during September in the Carrefour chain in Cyprus during the autumn. This represents a major breakthrough in the EBLEX push to increase market penetration in this small, but important, market.

Export Manager for EBLEX, Jean-Pierre Garnier, said: “We are delighted with this first development and the promotion with a major European hypermarket chain – especially as it has come only three months after the lifting of the EU export ban on British beef.

“We are now in discussion with a number of other European supermarket chains and are expecting more good news from them over the next few months.”

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