Beef exports to the Italian market appear to be an early success story, according to the English Beef and Lamb Executive (EBLEX).

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An informal EBLEX survey of exporters suggests that around 200 tonnes of beef a week - a significant proportion of which was prime beef - made its way to cities such as Rome, Verona and Milan during early June.

English beef is now exported to 11 countries including Benelux, France and Germany.

Jean-Pierre Garnier, EBLEX Export Manager, said: "Our Italian customers are telling us we are producing just what the market needs and this encouraging news proves that point."

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