HOME produced beef and lamb will star at four shows across Europe as the English Beef and Lamb Executive (EBLEX) launches a renewed export push during October.

SIAL in Paris

During the month EBLEX will be at Intermeat at Dusseldorf, Germany, SIAL in Paris, the Salone del Gusto in Turin, Italy and will be sponsoring British Livestock Genetics in its work at the Polagra Show in Poznan, Poland.

By far the largest of the four shows is SIAL where more than 5,000 exhibitors from nearly 100 countries will attract well over 100,000 visitors in five days.

At SIAL EBLEX will be joined by 20 exporting companies from across England providing them with the opportunity to talk business with international importers.

Andrew Garvey, EBLEX Head of Marketing, said: "Attendance at major trade events is a key element of out export marketing programme and it seems to be paying off. Feedback from exporters indicates that our original estimate of 30,000 tonnes of beef being shipped this year will now be exceeded. Lamb exports are also up on last year.

"These events give us the perfect platform to show the rest of the world the high quality beef and lamb our farmers can and do produce."

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