| 22/09/06
 A fresh approach to controlling rats and mice by taking the greatest
              possible advantage of their natural behaviour was unveiled by pest
            management specialists, Sorex at the Dairy Event this week. Set out in a special farmer’s guide available free of charge
              from the company at the Event, the Think Rat approach promises
              to help dairymen address the increasing challenge of modern rodent
              control with well-planned rodenticide programmes that exploit key
            elements of natural rat and mouse behaviour. “Increasing food and environmental safety requirements on the
	          one hand and increasingly poor bait consumption on the other means
	          rodent infestations are proving more and more difficult to tackle
	          in many cases,” explained Sorex rodenticide manager, Martina
	          Flynn.  “At the same time farm assurance schemes are demanding
	          more thorough control than ever before. “To help producers address this multiple challenge we’ve
	          developed an integrated behaviour-led control approach with leading
	          independent pest control specialist, Adrian Meyer. Linked to our patented
	          new Fortec technology which revolutionises rodenticide bait formulation,
	          this promises to ensure the most rapid, complete and reliable rodent
	          control in the safest possible way.”
 Authored jointly by Adrian Meyer and Sorex rodenticide development
	          manager, Sharon Hughes, the 12-page Think Rat Guide examines, in turn,
	          three vital ingredients for greater rat and mouse control success.
 
 First, it provides a good understanding of how rats and mice live
	          and feed. Then it establishes ways of using this understanding to
	          better plan regular control programmes around this behaviour. And
	          finally it shows how the best baiting technology can be employed to
	          fully exploit it.
 
 “Taking the maximum advantage of rodents’ natural behaviour
	          in general and their feeding behaviour in particular offers major
	          opportunities for improving the extent and speed of farm control,” insisted
	          Martina Flynn.
 
 “Our research and field studies have shown it can be hugely
	          valuable in increasing the appeal of rodenticide baits to rats and
	          mice, encouraging them to consume more bait sooner, and holding them
	          longer at baiting points even in the presence of other foods.
 “All of which ensures as many rats and mice as possible consume
	          a lethal dose of rodenticide as fast as possible. Which, in turn,
	          gives the opportunity to reduce the baiting period, so minimising
	          the risk to pets and other wildlife. “We are convinced that behaviour-led baiting has to be the
	          best way to achieve the levels of rodent control, food safety and
	          environmental security required today on dairy farms today,” she
	          concluded. Copies of the Think Rat Guide are available from Sorex on 0151 420
            7151. 
               APPG chairman Daniel Kawczynski to visit Dairy Event 
  The
                24th Northern Expo Holstein Show 
  Farm diversification opportunities at the Dairy Event 2006 |