TOP restaurateurs, meat buyers and supermarket heads from the seven major markets for British beef across Europe will be guests at a special dinner on Monday (Nov 6) at Clarence House hosted by The Prince of Wales.

Peter Barr, Meat and Livestock Commission Chairman

More than 40 diners, who will also include EU trade journalists and leaders of the British meat industry, will get the chance to swap ideas and taste an "assiete" of British beef comprising meat from Aberdeen Angus, Welsh Black, Sussex and South Devon cattle.

The event is aimed at promoting a positive image of British beef with a focus on top quality meat and its culinary qualities in the hands of expert chef James Martin.

Co-funded by EBLEX, HCC and QMS, the event is also designed to be a springboard for foreign buyers to visit Britain and see for themselves the quality of our livestock and production systems.

Peter Barr, Meat and Livestock Commission Chairman, said: "Exports are vital to support our own home markets and ensure a fair return to producers and to that end encouraging more trade abroad is extremely important.

"In Europe, of course, there is a whole new generation of consumers who are yet to be introduced to the quality and flavour of our beef. I would like to thank His Royal Highness for helping our industry achieve its aims."

This year it is estimated exports will reach 30,000 tonnes and this figure could rise to 100,000 tonnes in the next three years.

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