MEAT and milk quality, price and delivery will be the three main subjects coming under the spotlight at the British Cattle Breeders' Club (BC2) annual conference next month.

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An international set of speakers will grace the dais at the conference which will be held at Hawkestone Park Hotel near Shrewsbury on January 22 to 24 and in all a total of 24 papers from policy makers, scientists and farmers will be delivered.

Among those to address the conference will be:

• Kim Matthews, MLC Meat Scientist on beef quality measures,
• Paul Allen from Dublin on visual image analysis (VIA),
• Eric Venot from France on the interbeef project and
• Marjorie Faust from the USA on breeding for the dairy herd.

On the Monday afternoon the British Livestock Genetics group will hold a seminar on exports and a discussion on world trade issues will also take place during the conference led by MLC's International Manager Peter Hardwick.

Club Chairman Duncan Pullar, said: "To be successful in the future you need to have satisfied customers and to achieve this you must understand what they want. The conference is here to help."

Further details and booking forms are obtainable from Lesley Lewin on 01409 241579 or through www.cattlebreeders.org.uk

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