| 22/01/07 Beef producers located throughout the North West are pledging their
            support in the Northwest Stabiliser™ Project, a three - year, £375k
            Northwest Food Alliance (NWFA) awarded initiative funded by the Northwest
            Regional Development Agency (NWDA). Within 12 months of its launch, a producer group and a total of
            11 multiplier Stabiliser herds have been establised to generate a
            pool of breeding stock. Within these herds, approximately 1,000 cows
            were mated to Stabiliser bulls during 2006. More than 150 farmers
            have registered an interest in the project. In addition, three Focus
            Farms have been established.
 The Project’s activities for the next 12 months include a series
            of Focus Farm open days, together with the launch of a fourth Focus
            Farm and a beef branding initiative to enable farmers using Stabiliser
            genetics to add value.
 
 “The Northwest Stabiliser Project which has a projected return
            of £10.8m to the industry over 10 years, is offering opportunities
            for all beef farmers located in Cheshire, Cumbria, Greater Manchester,
            Lancashire and Merseyside. The initiative is designed to enable them
            to introduce the Stabiliser as a catalyst to improve the breeding
            efficiency of their suckler cows and the meat quality of the progeny
            to subsequently enhance the competitiveness of their suckler herds,” explains
            project board director, Richard Fuller.
 
 “The farmers who have expressed interest so far have one thing
            in common, they are all seeking the opportunity to reduce production
            costs and improve the output value of their suckler enterprises,
            and the Stabiliser will provide them with a proven solution,” he
            says. “The Stabiliser concept is delivering cost savings worth
            an approximate £120 per cow per year based on the MLC average
            recorded performance for 2004.”
 
 The Stabliser is a composite damline imported eight years ago by
            the Stabiliser Cattle Company from the USA where it was developed
            to deliver consistent high eating quality beef produced for least
            cost per kilo in subsidy free systems. A total of 9,650 cows were
            recorded to have been mated to Stabiliser bulls in the UK in 2006,
            a figure up 52% on the previous year.
 
 ·                     The Northwest Stabiliser Project’s
            next Focus Farm open day will be held at Low Foulshaw Farm, Levens,
            Kendal on 21 February at 1.30pm. The event will provide an opportunity
            for visitors to determine how this progressive herd is developing.
            For further information contact Lowri Williams on 01490 420304
 
             The
            Stabiliser: the modern functional suckler cow 
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