25/07/07
Semex UK has consolidated its position as one of the UK’s
leading bovine genetics businesses by securing an exclusive distribution
contract for one of the most advanced fertility detection systems
in the world, Heatime, which will form an integral element of its
newly launched revolutionary breeding management package – Semex
AI-24.
Pictured following the signing of the new contract between Semex UK and Fabdec, which took place at the University of Bristol Veterinary School, are (l-r) Ghassan Haddad, Sales & Marketing Director, Fabdec, David Danson, General Manager, Semex UK, and Christopher Powell, Managing Director, Fabdec.
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Semex AI-24 is a total breeding management concept, aimed at
empowering producers to take more complete and effective control
of their breeding activities, leading to greater efficiencies
and cost-savings – without
compromising on results. Encompassing technological industry-firsts
such as the new Semex Heatime; expert technical training programmes
and advice; and world-class stud, Semex AI-24 has the potential
to transform the way UK breeders manage fertility. Key features
include:
- Semex Heatime – a unique 24-hour, easy to use electronic
heat detection system – an exclusive supply arrangement
with official UK distributor, Fabdec, sees Semex the only breeding
company in the UK to offer this new technology
- Semex Promate – the
world’s most advanced computer
mating system with a database of over 80,000 bulls, used to
calculate in-breeding levels
- Semex DIY – an insemination training programme enabling
producers to conduct inseminations themselves
- Semex Stud – an extensive portfolio of world-beating
pedigree and non-pedigree semen
- Semex Technical – expert technical advice and support
on all aspects of reproduction management including bio-security
Semex
Heatime enables producers to monitor cows 24 hours a day, identifying
immediately those that are bulling and therefore ready for insemination
and also those that are not cycling, alerting farmers to take corrective
action early – both helping save
cost through immediacy. The system is very easy to use comprising
an electronic neck collar, a reader located conveniently at a point
that the herd passes regularly, and a control box that analyses
the information. Heat detection is monitored automatically, thereby
freeing staff for other duties.
Semex Heatime also offers improved accuracy and more reliable data
transfer through infrared technology, which reveals exactly when
a cow should be inseminated during even the shortest window of
opportunity. This heightened accuracy will reduce the number of
inseminations needed to ensure pregnancy, thus offering savings
in semen cost. It further offers the possibility of significant
savings through shorter calving intervals and in the cost of semen.
“Semex AI-24 is set to become the industry standard as an
integrated breeding management system designed for the 21st century,
aiming to directly address the key issues facing dairy farmers
in a technically superior and very cost effective way and enhance
their own breeding input and capabilities throughout,” says
Semex UK General Manager, David Danson.
“Heatime is critical to this package and Semex will be the
only UK genetics company to offer this very valuable heat detection
technology directly to the farmer offering tangible benefits in
terms of saving time, money and effort – but also delivering
desired results,” he added. “With our product portfolio
now containing some of the most targeted and cost-effective genetics
and support packages on the market, Semex is offering producers
the opportunity to take a major step forward in managing their
business.”
For one-on-one detailed discussions on how SEMEX AI-24 works and
its availability, contact David Taylor (Northern England and Scotland)
on 07817 263 465.
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