Movement to Slaughter Welcomed by EBLEX
08/08/07

The announcement that farmers in England can start to send cattle and sheep to slaughter has been welcomed by the English Beef and Lamb Executive (EBLEX).

"This will come as a great relief to farmers and the beef and lamb supply chain, which can now turn its attention to the task of resuming normal trading conditions," said EBLEX Chairman John Cross.

"From day one of this crisis, EBLEX has focused its efforts on the need to ensure both our domestic and export markets are given the necessary support to ensure a rapid return to 'business as usual' - although this will inevitably take some time.

"Yesterday EBLEX launched a major promotional campaign encouraging consumers to show their support for farmers by buying Quality Standard Mark beef and lamb.

"Promotional kits have been sent to butchers, farm shops and caterers in the Quality Standard Mark scheme as part of that campaign. The EBLEX team will also be talking at length with those in the red meat supply chain who are committed to quality beef and lamb to ensure there is a balance between supply and demand over the coming weeks."

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