| 26/09/07
 British beef is still making its presence felt in France so we
              can regain markets as soon as exports restart at the end of the
              foot and mouth outbreak. The English Beef and Lamb Executive (EBLEX) has sponsored a beef
              recipe in a new 400-page book of humorous pictures of rugby players,
            French chefs and great dishes. Linked to the book is a rugby and cuisine event being held on
              October 1 where EBLEX will be sponsoring a team in a rugby tournament
              of French chefs and each team of eight is being coached by a retired
              rugby star. A gala dinner will follow the tournament and British beef will
              be served to 250 guests at a new restaurant called SYDR run by
              celebrity Chef Alain Dutournier in partnership with the French
              rugby player Philippe Sella. The guests at the event will include
              buyers and journalists. EBLEX Head of Marketing Andrew Garvey said: "France has been
              and remains a very important market for British beef and though
              exports can't take place at the moment it is vital to maintain
              as high a profile as possible. "This is an ideal way to achieve it and will help us with
              our export drive when we set out to regain the market once the
              export ban is lifted." 
		
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