world agriculture down on the farm
agricultural services pedigree livestock news dairy beef agricultural machinery agricultural property agricultural organisations
     
Stackyard News Aug 08
       

news index

food trade links

RSS Subscribe
to
Stackyard News

 

   

Woodland Egg Lorries Hit The Road
29/08/08

Five egg collection vehicles sporting the Woodland Egg livery have been put on the road as part of the latest initiative from Sainsbury’s and Noble Foods.

Woodland Egg Lorry

Sainsbury’s and Noble Foods developed the Woodland Egg brand four years ago and it is now the leading free range brand of eggs sold in all Sainsbury’s stores.

A growing brand, there are now 200 egg producers and three million hens supplying Noble and Sainsbury’s with Woodland Eggs. Producers benefit from a price premium and in exchange must provide ranges with plenty of trees and adhere to additional welfare standards.
Noble Foods’ marketing manager Simon Wilson said: “The striking design of the vehicles with the strong woodland message will promote the brand to a much wider number of people and will be seen by thousands of road users everyday. Producers will benefit from this, and so will the Woodland Trust, the UK’s leading woodland conservation charity.

“The Trust receives a 1p donation on every dozen Woodland eggs sold. To date, the charity has received more than £250,000 to help fund tree planting projects throughout the country; a crucial step as the UK is currently one of the least wooded countries in Europe, with just 12 per cent woodland cover.”

link NFUS to Ensure Supermarkets Play Fair to Farmers
link Big tick for Sainsbury's Woodland Eggs
link Allan Stevenson is New Chairman of Potato Council

Stackyard News

feedback    
 
    home | agri-services | pedigree pen | news | dairy | beef | machinery
property | organisations | site map
 
 
 
 

rss

noble foods