The message that pork is a healthy option is increasingly getting through to consumers according to a new report from BPEX.

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The 'Pork and Healthy Eating' report, highlights that more than 4.3 million people everyday eat pork and they are increasingly doing so within a balanced diet.
When fresh pork is considered, consumers instinctively regard it as 'good' food.

BPEX Research and Insight manager Richard Cullen, said: "This is a huge positive for pork and is particularly encouraging at a time when health remains high on the agenda for so many consumers. It is important the industry continues to drive home the healthy attributes of pork through packaging and promotions.

The report also makes it clear that red meat including processed products such as bacon and sausages are actually a low overall contributor to fat in the diet.

While households purchase on average 71.7kg of fat a year only 2.7kg - less than 4 per cent - of that comes from fresh meat (much less than comes from yellow fats or savoury home cooking products).

When it comes to saturated fats, slightly more than 4 per cent is accounted for by fresh meat but less than 2.5 per cent by sausages.

Richard said: "Meat is usually eaten as the main part of a main meal, the contribution it makes to our total intake of salt and fat is much less than many would imagine.

"Overall pork is perceived as healthy and this is a great platform for the industry to capitalise on."

For copies of the report, please email insight@ahdbms.org.uk.

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