10/10/06
Just nine months after taking on its first tractor sales franchise,
farm machinery retailer G & S J Johnson has supplied eight
new tractors worth more than a quarter of a million pounds at retail
prices.
Les Bailey, sales manager at Cheadle-based farm machinery retailer G & S J Johnson with Landini Powerfarm and Mythos tractors destined for farms in Staffordshire and Derbyshire.
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According to sales manager Les Bailey, agreeing to represent Landini
throughout Staffordshire and Derbyshire could not have been a better
decision.
“We’re expanding by developing the new farm machinery
sales side of the business and considered one or two other tractor
franchises,” he explains. “But we decided to go with
Landini, partly because of the product range, which is well-suited
to the area, but also because of the firm’s forthright attitude
to business and after-sales support.”
Delivering eight tractors in nine months from a standing start
in January is clear evidence of the appeal of Landini tractors,
says managing director Gary Johnson, who owns and runs the operation,
based at Cheadle, Staffs, with his wife Susan.
“People who like the Perkins engine tend also to like the
Landini tractor because they are both known for reliable performance,” he
says. “And in terms of the suitability of these tractors
to the mainly livestock and mixed farms we supply, they’re
as good as anything on the market.”
Although the 60-100hp Powerfarm, with its synchro- and power-shuttle
transmission choice, is Landini’s best-seller in Britain,
it is the higher performance Vision and Legend models that have
caught the eye of Johnson’s first new tractor customers.
“The Vision comes in three sizes from 80-100hp, has a power-shuttle
gearbox with two-speed powershift and is a very neat and compact
package that’s ideal for both yard and field work,” says
Les Bailey. “We’ve supplied four so far – a 95
at 92hp and three of the 99hp 105 models – all fitted with
Landini’s new TurboLift hydraulic loader.”
The four six-cylinder engined Legend tractors supplied by Johnsons – two
DT135s of 134hp, a DT145 at 146hp and 184hp Legend DT185 – will
be used for heavier-duty field work in the hands of farmers and
contractors.
Potential buyers will be able to try out the 134hp version of
this tractor in its recently updated form because Johnsons have
recently purchased a demonstrator. The Landpower, as this tractor
is now called, has been given a number of improvements, including
engines with electronic fuel injection, which on two models provides
extra power when operating pto-driven equipment.
In addition to new tractor sales, the Johnson dealership is also
getting more service work from existing Landini users for the new
workshop building erected last year and which provides a more comfortable
and more efficient environment for the company’s service
technicians and staff manning the spares department.
“Back-up service is our number one priority – it’s
what our reputation is built on,” says Les Bailey. “As
long as we’re not asked to come out for something trivial,
we’re happy to provide parts and our service expertise 365
days of the year to keep tractors and equipment in good working
order.”
A new service van in Landini livery but also proclaiming the new
implement franchises that the firm has taken on is another sign
of G & S J Johnson’s commitment to its growing farm machinery
operation.
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