25/01/06
- Increased UK sales - up 17% - moved McCormick into 'top four' in 2004
- Market share increased from 7.0% in 2003 to 8.0% in 2004
- Top-selling McCormick models Doncaster-built CX95, CX105 and MTX150
Current McCormick best-sellers in Britain are the 102hp and 90hp CX XtraShift models - a handy sized package with powershuttle and three-speed powershift transmission and spacious cabin.
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Figures released by the AEA, the trade association for
UK agricultural machinery companies, show that in 2004, McCormick
tractors became the fourth most popular in Britain.
Sales of the distinctive red and silver tractors increased by
17% from the previous year, which raised the company's domestic
market share from 7% to 8% and moved McCormick ahead of one of
its major competitors.
“We had strong indications at the time that we had moved
up to fourth place but couldn't say anything until the AEA
were able to publish the official figures,” says Ray Spinks,
marketing & product development director. “We're
absolutely delighted, of course; it's a real achievement
and just reward for our people at Doncaster, the field staff and
our dealers for the work they've put into establishing McCormick
as a major player in the tractor market.”
The McCormick business was established in January 2001 - just
five years ago - with a very limited product range. Since
then, a comprehensive range of tractors spanning 21hp to 280hp
has been developed. The most recent introduction is the 173hp to
202hp McCormick XTX line-up, the most sophisticated design yet
to emerge from the Doncaster plant in South Yorkshire.
At present, the most popular McCormick tractors with British farmers
are the top two models in the CX XtraShift range: the 102hp CX105
XtraShift is the best selling individual model, closely followed
by the 90hp CX95 XtraShift.
“The introduction of improved engines and the new XtraShift
transmission with powershuttle and three-speed powershift two years
ago added to the appeal of a design that farmers already liked
for its simplicity, performance and spacious cab,” notes
Ray Spinks.
Third best-selling McCormick is the mid-range 152hp MTX150, which
finds favour with livestock and arable operators alike for its
robust performance.
The XTX range, with its unique eight-speed powershift, pto power
boost engines and improved cab design, is expected to strengthen
McCormick's position in the higher horsepower sector, especially
having won the 'Tractor of the Year 2006' title. Initial
farmer response to the new model has been very positive, says Ray
Spinks.
“Although we don't have the figures to prove it, I'm
pretty confident that McCormick retained its 'No4' status
in the UK in 2005 and, in fact, widened the gap to our nearest
competitor,” adds Ray Spinks. “It shows that the Doncaster-built
products still have a strong and confident following among farmers
for their performance and reliability.”
UK tractor registrations by make - units and market
share
2003 |
|
2004 |
John Deere |
3939 |
26.20% |
|
John Deere |
4301 |
27.70% |
New Holland* |
3335 |
22.20% |
|
New Holland* |
3189 |
20.60% |
Massey Ferguson** |
2299 |
15.30% |
|
Massey Ferguson** |
2383 |
15.40% |
Case-IH* |
1345 |
8.90% |
|
McCormick |
1241 |
8.00% |
McCormick |
1060 |
7.00% |
|
Case-IH* |
1217 |
7.80% |
Valtra |
586 |
3.90% |
|
Renault |
500 |
3.20% |
Renault |
546 |
3.60% |
|
Valtra |
484 |
3.10% |
Fendt** |
314 |
2.10% |
|
Fendt** |
362 |
2.30% |
JCB Landpower |
268 |
1.80% |
|
JCB Landpower |
303 |
2.00% |
Steyr* |
n/a |
n/a |
|
Steyr* |
10 |
0.10% |
Others |
1351 |
9.00% |
|
Others |
1528 |
9.80% |
* CNH Global combined sales: 2003 - 4680 (31.1%), 2004 - 4416 (28.5%)
** AGCO combined sales: 2003 - 2613 (17.4%), 2004 - 2745 (17.7%)
Data source: AEA
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