| 26/04/06
 
              Nationwide hire of tractors supplied and supported by McCormick
                dealers
 
Fleet changed annually for low hours, latest models and specifications
 Hawk’s line-up comprises six-cylinder McCormicks from
                130hp to 200hp             
             
             Hawk Hire - tractor line-up
              
             
                |  |  One of Britain’s largest tractor and plant hire operators,
              Hawk Hire, is taking delivery of 140 new McCormick tractors this
              spring. The new machines, all with six-cylinder engines from 130hp
              to 200hp and built at McCormick’s Doncaster assembly plant,
              will be hired out to farmers and contractors wanting to supplement
              their own tractors or needing extra power for seasonal work like
            silage-making or cultivations and drilling. “We change our fleet annually so that anyone using a Hawk
              Hire tractor gets a low-hours example of the latest model to the
              latest specification,” says Mike Hawkins, Hawk group chairman. “We’ve
              run an increasing number of McCormick tractors as part of the fleet
              in recent years but this year, with the exception of a handful
              of specialist tractors, the fleet will be entirely McCormick.” Hawk Hire is based at Loppington near Wem in Shropshire and operates
              nationwide, supplying tractors, telescopic handlers and heavy earth
              moving plant. Customer service is central to the business, explains
              tractor operations director John Smith. “Mike and I have been involved with farming and contracting,
              as well as plant hire for many years, so we understand the needs
              of our agricultural clients,” he points out. “Farmers
              want to hire a reliable tractor that performs well during the few
              days or several months they’re using it; and they want to
              know they’ll be looked after should anything go wrong.” To ensure anyone hiring a Hawk tractor has access to a local source
              of parts, servicing and maintenance, all the tractors are supplied
              through the McCormick dealer network. “We have tractors operating everywhere, from Scotland to
              Cornwall, but they all get the same level of service, whether we
              use the local dealer or our own experienced fitters,” Mr
              Smith emphasises. “Any breakdowns are sorted out as quickly
              as possible but if a repair is going to involve too much of a delay,
              we’ll put in a replacement tractor.” The machines that Hawk supplies need to deliver good field performance
              and reliability while appealing to a wide range of customers. They
              must also retain a decent resale value. Mike Hawkins says the McCormick
              MC Power6 and MTX models that make up the bulk of the Hawk fleet
              score on all counts. “We’ve had long experience of the tractors built at
              McCormick’s Doncaster works and our customers know them and
              like them too,” he explains. “Residual values are holding
              up well, which is very important to us as hire operators, and we’re
              very impressed with the way the products and range have been developed
              by McCormick.” McCormick’s MTX, from the 131hp MTX135 to the 204hp MTX200,
              make up more than two-thirds of the 2006 fleet, providing an economical
              source of six-cylinder power. There are also a dozen or so each
              of the 136hp six-cylinder MC135 Power6 model and the 198hp version
              of McCormick’s latest tractor, the XTX. While the MC135 Power6 provides big tractor features like four-speed
              powershift and demand-responsive hydraulics in a relatively compact
              and highly manoeuvrable package, the bigger MTX tractors have the
              strength of a cast frame chassis and economical performance from
              advanced Cummins-based engines. The McCormick XTX tractors that Hawk Hire is operating for the
              first time this year provide an advanced specification for more
              demanding field operations. The XTX200 has full-feature electronic
              engine management providing a generous power boost from 198hp to
              213hp for pto work, plus a unique transmission with eight powershift
              speeds. Hiring such tractors for seasonal work or to meet short-term needs
              makes a lot of financial and management sense, says Hawk’s
              John Smith. “Apart from insuring the tractor and putting in fuel, there’s
              nothing for the hirer to worry about, and there are tax advantages
              too,” he points out. “There are no finance payments
              to keep up, no maintenance or warranty concerns and none of the
              hassle involved in selling the machine. Unless a tractor is working
              year-round, it makes sense to pay for the time it’s used
              without paying for the time it is standing idle.”  McCormick joins select 'top four' in UK tractor
            market 
  McCormick appoints new dealer in Lincolnshire 
  McCormick commits to Smithfield - Britain's winter agricultural showcase event
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