| 28/05/06           Seventy Northumberland farmers, all members of North East Grains
                Ltd, one of a successful group of co-operatives in the region,
                are aiming to produce local meats of such high quality that their
                proposed new marketing tag “Northumberland Meat” is
              set to rival Aberdeen Angus brand of Scottish beef. 
                
                Neil Carr dispenses some of the high quality animal feed of North East
Grains Ltd to the cattle of farmer Dave Jordan.
 
 
                  |  |  They will do it, the farmers say, by increasing the use of the
                quality assured animal feed made from the barley, wheat, beans,
                peas, and other products of their farms which are supplied to
                the Longhirst, near Morpeth, co-operative complex for manufacture
              and distribution. They are aware of the magnitude of the task, but are confident
                they have the resources and the will to successfully complete
                it. “At first glance it may seem that a bid to make the marketing
                tag ‘Northumberland Meat’ synonymous - or perhaps
                as instantly recognisable as ‘Aberdeen Angus’ beef – is
                very ambitious but it is certainly achievable,” said Neil
                Carr, general manager of the co-operative. “The manufactured animal feed North East Grains provides
                is recognised as being of exceptionally high quality and we want
                to reach the stage where Northumberland farm animals are flourishing
                on feed produced by Northumberland farmers from Northumberland-grown
                grain, and that we end up providing excellent field-to-table
                food under the proud banner ‘Northumberland Meat’.”  North East Grains has come on by leaps and bounds since it was
                first created by only 12 members in 1987.  It began as a
                hands-on venture by members dealing mainly with grain drying,
                storage, and marketing. Now it does much more and has plans to increase even further
                its range of services to members as well as the geographical
                scale of its operation. Membership now exceeds 70 and is growing as more farmers realise
                they cannot afford not to be part of the on-going success story.  Most of the members of North East Grains farm within a 15-mile
                radius of Longhirst.  Eight of them comprise a Board of
                Directors which meets regularly under the chairmanship of Ian
                Craigs, whose Tritlington Hall Farm is near Morpeth.   Neil Carr, who manages the co-operative so successfully with
                a low overhead cost structure, is a Wearsider who has worked
                in agriculture all his life.  During his six years at Longhirst
                he has helped to mastermind and implement many of the innovative
                moves made by the organisation. “One of the many problems facing farmers of today is the
                time-consuming and seemingly never-ending deluge of legislation
                and form-filling with which they have to deal,” observes
                Mr Carr.  “It is one of my functions to simplify the
                contents of the deluge and to help members cope with it.  It
                is a service I know is appreciated.”  Beef 'Hero CD' To Inspire QSM Caterers 
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