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 18/04/07
 Fiat S.p.A. and Juventus Football Club S.p.A. announced on March
              28, 2007 that they signed a Memorandum of Understanding under which
              the Fiat Group will become “Official Sponsor” of Juventus
            for all competitions starting from July 1, 2007 to June 30, 2010.  Juventus Football Club S.p.A. is one of the most prominent professional
              football clubs in the international area, boasting approximately
              43 million supporters in Europe among which 13,2 million supporters
              in Italy. The team’s sporting achievements through the years
              have greatly contributed to the Company’s reputation and
              prestige and Juventus' name is now synonym of success, professionalism
            and tradition.  On the basis of the agreement, the logo of New Holland, the Fiat
              Group company active in the field of agricultural and construction
              equipment, will be displayed on the players’ shirts at all
              the matches during the 2007/2008 football season.  New Holland sponsorship will last for 1 year.  Under the terms of the MoU, the Fiat Group will have the right
              to exploit the image of Juventus, including the right to use its
              brands’ trademarks on all technical clothing of all the teams
              of the sports club.  The final agreement shall be signed by April 23, 2007 and will
              have a three-year duration.  The New Holland Fiat Group logo for Juventus 
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