The New Holland Fiat Group logo for Juventus
08/05/07

Today saw the signing of a three-year sponsorship agreement between Fiat S.p.A and Juventus Football Club S.p.A. which will allow the New Holland brand to appear on the shirts of the Juventus players for the first year of sponsorship.

New Holland Agricultural and New Holland Construction have combined the common elements of their respective brands for this specific sponsorship initiative. The logo which will appear on the Juventus shirts consists of the name New Holland and the leaf or tyre mark in dark blue against a yellow background bearing the name Fiat Group.

And so the two brands New Holland Agricultural and New Holland Construction, together with Fiat Group, have established the brand New Holland Fiat Group, which will be used solely and exclusively for all activities linked to the sponsorship of Juventus.

The brand New Holland Agricultural works in the agricultural machinery sector and boasts more than a hundred years of leadership throughout the world. Its history began in 1885 in the United States, in a small town in Pennsylvania from which the company takes its name. In little over a century, New Holland has become the most global company in the agricultural sector. The brand combines the history of many of the brands which have shaped the history of agriculture itself. With a range which includes 20 product lines and 80 families, New Holland boasts the largest product offering in the sector. New Holland has 25 production plants in 14 countries and a network of more than 3,000 dealers throughout the world.

The brand New Holland Construction operates in the construction equipment business. It is a global, full-line construction equipment producer of a range of construction machines and is one of the leaders in its sector. It began working in this field in 1876, progressively bringing together into a single brand the heritage of history and experience of many other prestigious brands from which it originated. Its product offering includes 12 different machine families, 80 models and more than 600 possible configurations. 53% of its sales are from Europe, 36% from North America and 10% from Latin America. New Holland has 10 production plants throughout the world, over 700 dealers and more than 1,800 outlets.

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