| 
 08/06/07
 Deere & Company, the world's largest manufacturer of agricultural
              equipment, said today that it plans to expand small tractor manufacturing
              in China by acquiring the Ningbo
              Benye Tractor & Automobile
            Manufacture Co. Ltd. business, located in Ningbo in southern China. 
              
             Benye factory
 
 
                |  |  Deere said it has signed a definitive agreement to purchase the
              Benye business and is seeking final review of the transaction by
              government approval authorities in China. Through the acquisition,
              Deere will expand the product line offered to Chinese farmers and
              enhance its worldwide capacity to produce low horsepower tractors.
              Benye mainly builds tractors in the 20 to 50 horsepower range while
              Deere currently builds tractors in the 60 to 120 horsepower range
              at its current China joint venture tractor factory, located in
              Tianjin. "Our objective is to distinctly serve those who work the land," said
              Robert W. Lane, chairman and chief executive officer of Deere & Company. "The
              acquisition of Benye will allow us to better serve customers in
              China with a more complete product line, as well as to provide
              tractors from China to other locations in the world. This action
              is an example that John Deere continues to seek opportunities for
              global growth." Deere has provided products and services to
              the China agricultural market since 1976 and has manufactured equipment
              in China since 1997, when it entered a joint venture to build combines
              at a factory at Jiamusi. The Jiamusi operation is now wholly–owned
              and the company also manufactures tractors at a joint venture,
              John Deere Tiantuo Co., Ltd. Benye, which was started in 1955, is the
              largest tractor manufacturer in southern China. It has a new manufacturing
              facility that covers 200,000 square meters, which includes research
              and development, manufacturing, and marketing. While 95 percent
              of the company's current revenues come from sales within China,
              the company has exported tractors to 70 countries worldwide. "We do have an ambition to grow both our domestic and export
              market in China," said David Everitt, president of Deere's
              Agricultural Division in North America, Australia, Asia, and for
              Global Tractor and Implement Sourcing. "Our decision to acquire
              Benye provides us an excellent opportunity to align with a high
              quality manufacturer of tractors in a horsepower range important
              to our customers." Additionally, Everitt said, there is a growing
              demand for smaller tractors in China because of the increasing
              mechanization by rice farmers. Deere anticipates that farmers with
              less powerful equipment will be upgrading to machines in the 20
              to 50 horsepower range built by Benye. Everitt said Deere expects
              to leverage Benye's product range and manufacturing capacity for
              sales into other Asian, African, and CIS markets. Financial details of the expected acquisition
              were not made public. However, Deere did report that it will create
              a wholly–owned
              subsidiary named John Deere Ningbo Agricultural Machinery Co. Ltd.
              to manage the business. The transaction is expected to close later
            this year. John Deere (Deere & Company - NYSE: DE) is the world's
              leading provider of advanced products and services for agriculture
              and forestry and a major provider of advanced products and services
              for construction, lawn and turf care, landscaping and irrigation.
              John Deere also provides financial services worldwide and manufactures
              and markets engines used in heavy equipment. Since it was founded
              in 1837, the company has extended its heritage of integrity, quality,
            commitment and innovation around the globe.  John Deere HPX Gator wins ATV of the Year Award 
  JCB
Fastrac 8250 gets Royal Show Gold 
  New Models and New Colours for McCormick Tractors at Cereals 2007
 |