A major push by BPEX and the British Pig Association is under way to get breeding pigs and pork into Far Eastern markets.

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They will have a major presence at six international shows as part of joint marketing programme, supported by UK Trade and Investment.

Both organisations together with major British pig breeding companies will attend the VIV Asia exhibition in Bangkok in March.

At the event, delegations from six Far Eastern countries have been invited for presentation and discussions on British breeding pigs.

In May, a strong British representation will attend the exhibition of China Agriculture Association in Chengdu and a forum on British breeding stock and in June pork will be will be presented at the Hofex exhibition in Hong Kong.

The World Pork and Meat Congresses and an exhibition organised by China's Meat Association in Qindao in early September will be attended by delegations from BPEX, BPA and the British pork sector.

Here a British pavilion and a specialist seminar is aimed at enticing Chinese buyers. Finally, the sector will be represented in Kuala Lumpur, Malaysia, in October. The programme is.

BPEX Head of Exports J.P. Garnier, said: "China and the Fareast are the most vibrant regions for the trade of pork and pig genetics at the moment.

"We already are the undisputed market leaders with pig genetics on these markets and have recently won some major contracts in the region. Exports of pork to Hong Kong have more than tripled in 2008.

"The UK has a very good image with local buyers that we want to build on the high reputation for the quality of our products. We are also planning buyers' visits from Taiwan to England in the autumn. I can happily say: success breeds success."

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