Beefy and Lamby TV campaign

But in a campaign which aims to get beef on dinner tables across England in the week leading up to St George's Day - April 23 - the hunt has been launched by Ian "beefy" Botham for a modern "St George"

And the 2006 "saint" won't need a sword but a proven willingness to help his or her community.

Ian is asking people to nominate their own "Saint George" figures who have made contributions to English life. The winner will get to spend a VIP weekend in London with all expenses paid.

Ian Botham said: "There are many truly great people out there who do so much for their communities, yet never get the chance to shine.

"The first modern day St George Award for local heroes is a great initiative to acknowledge their efforts."

The campaign is being backed with a range of tasty recipes for beef dishes and a nomination form for your "hero" - all at www.beefyandlamby.co.uk

Getting North West English Beef Abroad
Paris Date For Meat Exporters
Steaking it on a Perfect Pie
Good News For Beef On The Bone
EBLEX Hails British Beef Exports Move